September 25, 2023


Qualified food specialists

News on Pacquiao’s coffee, Middle East dairy giant Baladna and Japan nuclear testing trending on our social media

3 min read

Manny Pacquiao’s coffee brand to pack a punch in Middle East as distributor expands Filipino range​

Importer and distributor SandBox has signed exclusive distribution agreements with Filipino brands including Pacquiao coffee and Oh So Healthy snacks to launch products in the UAE and GCC region.

Oh So Healthy (OSH) is a healthy snack company based in the Philippines producing fruit crisps. Pacquiao 3-in-1 Coffee is a brand co-owned and developed by Filipino boxer, Manny Pacquiao which launched in the Philippines only in April this year.

SandBox hopes to launch these into UAE supermarkets and health stores by June and July respectively.

Baladna CEO Exclusive Part I: Portfolio innovation and forward planning key to surviving and thriving says dairy giant​

Qatar dairy giant Baladna’s CEO Malcolm Jordan has revealed the firm’s secrets to surviving and thriving amidst the COVID-19 pandemic as the early implementation of operational improvements and being quick to innovate in its product portfolio.

Baladna is well-known for helping Qatar achieve dairy self-sufficiency as a country as the nation faced a diplomatic crisis and blockade when its neighbouring countries blocked its access to the outside world over claims of it supporting terrorism activities​. It now not only provides dairy for Qatar, but is one of the biggest dairy firms in the Middle East and exports to several countries too.

The firm continued its success in its recently-announced Q1 2021 results, revealing a 54% growth year-on-year in net profits to hit QAR44mn, even in the face of reinstated lockdown restrictions in the region.

“One of the key reasons we have managed to achieve this success is due to our product portfolio management – Improving our portfolio has always been a major strategic objective, and in Q1 2021 alone we launched an additional 13 SKUs and grew our product portfolio by 5%,”​ Jordan told FoodNavigator-Asia.

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