Greenstreet Coffee has opened its third retail location in the City of Brotherly Love, offering green beans turned brown and brewed.
The roasting and retail coffee company co-founded by brothers Chris and Tom Molieri soft-opened the new cafe in West Philadelphia earlier this month, adding to the lineup of retail shops that includes a bar at its roastery in Point Breeze and another shop in Center City.
“Like our other two coffee bars, our focus for our Baltimore Avenue shop is to be a go-to spot for all of our neighbors,” Chris Molieri told Daily Coffee News. “We see ourselves as a hometown business. We love serving our neighbors coffee and providing them with great beans for home brewing. We also love partnering with other local businesses to provide them coffee and serve their products in our coffee bars.”
The latest Greenstreet shop is inside the original location of Mediterranean cafe Renata’s Kitchen on Baltimore Ave.
“We want it to be bright, cheery, and comfortable,” Molieri said of the remodeled space. “We wanted to make the space feel fresh and clean with fresh paint, updated lighting, and greenery. We love the mural outside of our roastery and we’re in discussions with the artist for something similar in our Baltimore Ave shop.”
Roasting for all locations all other sales channels occurs in the company’s South Philly facility on a Diedrich CR-25 roaster. Sourcing green coffees primarily through Royal Coffee, Molieri does much of the roasting himself along with lead roaster Falang Maokhamphiou.
While the new shop represents something of a return to normalcy following a year of disruptions in retail, Greenstreet has also been drawing up plans for what Molinieri called the next “big dream,” which might include a larger roastery and cafe with a full kitchen element.
“If the whole world was going to be turned upside down, we wanted our coffee to be a comforting constant for our customers,” Molieri said. “2020 required a lot of hustle, but thanks to the incredible support from our neighbors and the opportunity to partner with other local food businesses, we were able to bring on new staff members and prepare for our goal of opening a new coffee shop.”
Greenstreet Coffee is now open at 4533 Baltimore Ave. in West Philadelphia.
Howard Bryman is the associate editor of Daily Coffee News by Roast Magazine. He is based in Portland, Oregon.