“For any person—or publication—wanting to envision a more sustainable way to cook, cutting out beef is a worthwhile first step,” Hoffman and Tamarkin said. “Our shift is solely about sustainability, about not giving airtime to one of the world’s worst climate offenders.”
Epicurious said readers are interested in this kind of non-beef content.
Since it cut back on publishing beef recipes in 2019, “our readers have rallied around the recipes we published in beef’s place,” Hoffman and Tamarkin said. “The traffic and engagement numbers on these stories don’t lie: When given an alternative to beef, American cooks get hungry.”
“Abstaining from beef means we can use our resources to focus our recipes on more climate-friendly foods,” the editors wrote in Monday’s FAQ post. “Our hope is that the more sustainable we make our coverage, the more sustainable American cooking will become.”
Old beef recipes will remain on the site but will not be featured on its homepage, Epicurious said.